Shopping Center Letnany
Defines the number of visitors in the shopping center. The route, where most customers go in the store. Determination of the advertising areas that they follow the longest? All this can be obtained from CCTV recordings. Within its functions, CertiConVis can define many situations from which very valuable data can be obtained for marketing purposes and statistics. How do we use our Letňany shopping center in the system?
Applied system functions
Our study describes the deployment of the CertiConVis analytical software for online monitoring of customers’ movement within the shopping center OC Letňany. The primary objective was to count each individual customer entering the premises and to translate the results into comprehensive reports for OC owners. At the beginning of the cooperation was the idea of replacing an existing system which visibly did not provide qualified and relevant results. The long-term goal was to create a modern and technologically advanced camera and surveillance system in the shopping center which would help to ensure the safety of the shopping center and customers, but also provide important data on the purchasing behavior of customers.
First, it was necessary to find a suitable location for the cameras. Their positioning is crucial in many respects and our experts can accurately determine not only the location but also the viewing angle. This was followed by the installation of CertiConVis. An equally important part of the delivery was the modification of the computational algorithms themselves so that they were able to eliminate surrounding influences such as reflections of persons in the glass door, duplicate detection and counting of persons in the event of overlapping of persons or objects.
Result of implementation
The result of our work is currently at a 95% success rate of CertiConVis software in terms of counted objects compared to manual counting of shopping center operators. Due to comparison with the original system and/or other common solutions such as sensors, the measured result is considered excellent.
CertiConVis will help business center owners identify:
- the exact number of visitors to the center and information about their movement
- comparison of visits to individual stores
- data to determine the amount of rent according to accurate statistics of traffic and customer movements
- data on the sites with the highest frequency of customers
- Accurate data for advertiser offerings